IBF & WBC World Super-Middleweight Unification
Saturday 14th July 2017
Barclays Centre, Brooklyn, NY, USA
Client: James DeGale MBE
Objective: After campaigning in the United States for almost two years’ where he won he won in his world title in Boston and defended it in Quebec City and Washington, James wanted to increase his profile back home in the UK for his big finale Stateside in attempting to unify the IBF with WBC World Champion Badou Jack at the Barclay’s Centre in Brooklyn, NY.
Coverage/Result: We secured a number of excellent high-profile pieces with leading award-winning sports features writers’ in the national newspapers such as Ollie Holt Mail on Sunday, Rick Broadbent The Times, Don McRae Guardian, Riath Al Samarrai Daily Mail and a superb day-in-the-life photo-feature in the Daily Mail Online. James also appeared live in the ITV London studio, recorded a fantastic feature piece with BBC Sport News which ran on the national news on fight day, as well as live interviews on radio stations TalkSport and BBC Radio 5 Live.
Maynard communications sourced SIXPAD, the revolutionary wearable training gear, to sponsor James ahead of the fight. A series of branded of photos were produced and distributed to the media; a fantastic promotional video titled “My Journey” was filmed to much fanfare and a full page piece in Sport Magazine .